Our brand

We were founded with a mission to democratize data and AI. Everything we do — from the products we build to how we serve our customers — is consistent with that mission. We share a deep conviction that data and AI can unlock true value for any organization. That’s why we’re driven to make data and AI simpler, more accessible and more useful for everyone.

We have a unique story to tell, rooted in innovation — from our origins to our technology to our mission. We lead the industry through critical market transitions that democratize data and AI. This is our story to own, and we need to make sure we express it in everything we do. Our brand is the way we express that story — in words, design, products and customer experience. The Brand Portal is where you’ll find everything you need to represent the Databricks brand clearly and consistently.